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Rating: 7.9 / 10 (Very good)
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Originally founded in 1982 and headquartered in New York City, E*TRADE is an online financial services company offering trading services, brokerage accounts, and banking products. Since the internet's earliest days, E*TRADE began offering its trading technology via AOL and CompuServe. In addition to retail brokerage and retirement accounts, E*TRADE offers advanced trading software for serious day traders.
 
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How Do We Rate E*TRADE?

Breakdown

4.0/5
Investment Products
4.0/5
Features
4.0/5
Pricing and Fees
4.0/5
Customer Support and Reputation

Our Overall Rating: 4 / 5 (Very good)

E*TRADE is a pioneer both in online stock trading and in the discount brokerage sector. Its familiarity with trading technology and the needs of its customers has made it a leader in online stock brokerages. Competing companies, though, not only have research tools and trading platforms that are just as sophisticated, but often have a wider array of financial products available under the same roof. Consumers who live near one of E*TRADE's 30 branches have access to additional resources and services, but their mobile app offers all of the typical features for trading, performing transfers, and making deposits. We recommend E*TRADE for both beginner and serious investors.

E*TRADE Features

Features - 4 / 5

Portfolio Management
Self-Directed
Managed
Investment Products
Stocks
ETFs
Options
Mutual Funds
Bonds
Futures
Types of Accounts
Brokerage
IRA
Roth IRA
Checking
Savings
Mobile App
Yes
Margin Lending
Yes

Financial Advisors

E*TRADE offers several managed portfolio options. These managed solutions require minimum portfolio balances on opening between $5,000 and $250,000 and also have annual advisory fees of 0.30% - 1.25%, depending on the account.

Broker Physical Locations

30 locations in 17 states

E*TRADE Fees and Commissions

Pricing and Fees - 4 / 5

Trade Cost/Commission
$0
Minimum to Open Account
0

E*TRADE Financial Strength and Customer Experience

Customer Support and Reputation - 4 / 5

Year Founded
1982
Standard & Poor's Financial Rating
BBB
SIPC Membership
Yes
BBB Rating
A-
BBB Total Complaints
96
BBB Resolved Complaints
37
Consumer Financial Protection Board (CFPB) Complaints
214
Live Help 24/7
Yes
Contact Methods
Phone
Email
Chat
Date Collected
2020-03-03

Company Profile

Full Name
E*TRADE Online Stock Brokers
Company Website
https://us.etrade.com/
Headquarters
11 Times Square, Fl 32, New York, NY, 10036
Mailing Address
PO Box 484, Jersey City, NJ, 07373
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  • Available desktop trading platforms with customization options

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